Michigan Online Casino Caesars Launches Green Tube Gaming Content

Software supplier Greentube has signed a distribution agreement with Caesars Digital, and the first starting point for new game deployments is the Michigan market. New slots arriving at Caesars Palace Online Casino and Caesars Sportsbook & Casino foyers include Thunder Cash, Diamond Cash Mighty Buffalo, Dolphin’s Pearl, and Charming Lady’s Boom. The games are already available on the Caesars Michigan Online Casino app and were chosen due to their high performance in other U.S. markets.

Ricardo Cornejo Rivas, vice president of online gaming at Caesars Digital, said he prides himself on offering a wide range of games and emphasized that the introduction of GreenTube’s content portfolio on Caesars’ platform can provide fresh entertainment for players in multiple U.S. markets.

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Green Tube is a gaming studio operated by Novomatic Digital Gaming and Entertainment. Founded in 1998 and incorporated into the Novomatic gaming studio portfolio in 2010, Green Tube is responsible for more than 400 games. Slots make up the most important part of the inventory, with table games and bingo reinforcing the catalog. With Novomatic’s proprietary technology, developers can create unique games that are visually appealing and offer a fun gaming experience.

GreenTube recently moved more fully in North America after arriving in the Garden State in 2021 through a collaboration with Golden Nugget Online Casino. In 2022, GreenTube partnered with BetMGM to expand its presence.

According to Markus Antl, GreenTube’s head of global sales and main account management, working with Caesars Digital has been one of the software vendors’ goals since arriving in the U.S. Antl said in an official press release that the two brands will continue to work together and improve their online presence in Michigan.

Caesars invests in iGaming division

Caesars’ nationally renowned sportsbook eclipses the iGaming business. Over the past year, however, Caesars Digital has begun to invest more heavily in its iGaming division, launching Caesars Palace Online Casino, a standalone casino app for online casinos that is integral to Caesars Sportsbook & Casino.

Caesars operates two separate online casinos in Great Australia that share gaming and Michigan online casino bonus deals. It plans to set up a third casino app by the end of 2024 after Caesars acquired Winbet’s Michigan iGaming license in February. Despite those investments, Caesars still ranks fifth in Michigan, earning $11.2 million in March.

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