Today, Las Vegas is launching a new business advertising campaign. By positioning Las Vegas as the ideal place for businesses to evoke something special, the campaign reminds decision makers not to overlook the hub of meetings and events when planning business off-site and gatherings.
The campaign, titled “Not Invested,” paints metaphorical lines on the sand for businesses. Everyone is invited to Las Vegas, but innovation and visionary thinking features are not.
Featuring playful “uninvited” and requests to plan something sensational, the campaign includes two ads, a digital banner and a radio spot. The two 30-second commercials, titled “Uninvited” and “Offsite,” were shot at locations throughout Las Vegas Streep, highlighting the diversity and excitement of the destination. 온라인경마
Lisa Messina, chief sales officer of LVCVA, said, “This campaign captures how Las Vegas’ unique energy acts as a catalyst to drive innovation, change and engagement.” “We regularly hear from leaders, planners and attendees that the opportunity to connect and inspire through the shared experience that Vegas alone can provide continues to drive the business forward and ultimately impact revenue.”
Las Vegas is a global conference hub that hosts the world’s largest trade show and large conferences for industry leaders, welcoming nearly 5 million conference attendees in 2022 alone. The destination provides business customers with a wide range of accommodation, entertainment, and conference spaces that are diverse and ever-evolving.
Recent developments include the addition of the Las Vegas Convention Center’s West Hall, the opening of CAESARS FORUM, and the renovation of the current $100 million Mandalay Bay Convention Center. The destination’s conference and event landscape will expand further with the opening of Fontainebleau Las Vegas this December, adding 550,000 square feet of convention space at the northern end of the strip.