Sports content expert Checked Media has racked up more than 750,000 short-form social views in its first five episodes, with a record number for the recent run of William Hill-sponsored show Notify Taffy Football with Sam Allardyce.
The show, which proved to be a major hit on Checkered’s footy accumulator social channel before and after the World Cup last season, had 4.63 million impressions in the first month of 2023-24, with just under 350,000 views on YouTube.
Star guests returning for the second season include Jermaine Defoe, Steve Bruce and Alan Stubbs, and the latter episode in particular has made major coverage in Scotland thanks to the former Celtic player, who was a referee in the Old Firm Derby,’s experience in conversation with stand-in host Tim Sherwood.
Former Tottenham and England star Le Ferdinand was the latest scheduled guest to appear, whose episode spread over the weekend on YouTube and regular audio channels.
The first month’s show generated an impressive number of shares for William Hill as casual bettors capitalized on tips promoted within content.
“Any Tippy Tappy Football with Sam Allardyce continues to provide compelling viewing to football fans and it’s great to have it back for the second season,” said Daryl West, William Hill’s head of sponsorship, society and public relations. “The guests we already had were big hitters who provided appropriately heavy opinions, and we look forward to producing more positive results in the future.”
A wider variety of well-known guests lined up to provide exclusive insights, opinions, and anecdotes for the rest of the season. 슬롯머신
“We enjoyed a lot of success in creating an open, honest, and engaging discussion with some of the game’s best names in the first season of No Tippy Tappy Football with Sam Allardyce and it’s fantastic to start in 2023-24,” said Will Tyrell, Head of UK Media at Checked Media.
“As Sam Allardyce is back on board to share his influential take on the game, we’ve attracted a variety of great guests, with content produced on social channels and traditional media making waves. As we continue to provide quality entertainment as well as insightful betting choices for our viewers, we are once again grateful for William Hill’s support.”